Real Estate SEO Services

Real Estate SEO Philippines

You're paying Lamudi, Property24, and other portals for leads that should be coming directly to you. Every month, you rent visibility instead of owning it. There's a better way.

I'm a licensed real estate broker who also builds software. I understand your business because I'm in it. And I've spent the last decade learning how to make websites rank. That combination is rare, and it's why my approach works.

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Why Real Estate SEO Is Different

Most SEO agencies treat real estate like any other industry. They'll optimize your homepage, write some blog posts about "5 tips for first-time homebuyers," and call it a day. That doesn't work.

Real estate has unique challenges:

  • Massive portal competition. Lamudi, Property24, and Carousell have domain authority you'll never match head-on. You need to compete where they're weak.
  • Hyper-local intent. Buyers search for specific cities, barangays, and even landmarks. "Condo near BGC" and "condo near Makati" are completely different searches with different intent.
  • Complex buyer journeys. OFWs research differently than local buyers. Pag-IBIG buyers have different questions than bank loan buyers. One-size-fits-all content fails.
  • Trust is everything. Real estate is a high-stakes purchase. Buyers need to trust you before they'll even fill out a form, especially if they're overseas.

Generic SEO agencies don't understand these nuances. They don't know what a TCP is, how Pag-IBIG financing works, or why OFWs are skeptical of online listings. I do.

What Actually Works

After building Homeward.ph and ranking for thousands of real estate keywords, here's what I've learned actually moves the needle.

Programmatic SEO at Scale

Generate hundreds of location-specific pages that target real searches: "house and lot in [city]", "condo near [landmark]", "lot for sale [barangay]".

Tools as Content

Calculators, zonal value lookups, and financing estimators that rank for informational queries and build trust before the sales conversation.

Local Authority Building

Become the go-to source for real estate information in your target areas. Not just listings. Guides, market insights, and buyer resources.

Technical Foundation

Site speed, mobile experience, schema markup, and crawlability. The boring stuff that determines whether Google even sees your content.

Proof, Not Promises

I Built Homeward.ph to Prove This Works

I didn't just study real estate SEO. I built an entire platform to test it. Homeward.ph is a real estate research site for Filipino buyers, with tools like zonal value lookups, Pag-IBIG calculators, and location guides.

In 30 days, using programmatic SEO and tools-as-content, I indexed 1,500+ pages and went from zero to 2,000+ daily impressions. The site now ranks nationally across Metro Manila, Calabarzon, Davao, and Soccsksargen.

Read the Full Case Study

1,500+

Pages indexed in 30 days

2,000+

Daily impressions

4 Regions

Ranking nationally

Who I Work With

I specialize in real estate SEO for two main audiences, each with unique needs.

Property Developers

Stop paying portals for leads on your own projects. Programmatic SEO for inventory pages, location targeting, and tools that convert.

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OFW-Focused Brands

Reach buyers who research from 10,000 km away. Self-service tools and content for the overseas Filipino buyer journey.

Learn more

Why Work With Me

I'm not a typical SEO consultant. I'm a licensed PRC real estate broker with over 10 years of software development experience. I understand your business because I'm in it. Selling property, working with buyers, dealing with the same challenges you face.

When I recommend a strategy, it's because I've tested it myself. Homeward.ph isn't a client project. It's my own platform, built to prove that this approach works.

I don't do generic SEO. I do real estate SEO, for people who understand that owning your leads is better than renting them forever.

Credentials

  • PRC Real Estate Broker License
  • 10+ years software development
  • Built Homeward.ph

Ready to own your leads instead of renting them?

Let's talk about your real estate SEO strategy.

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