For Property Developers
Your Website Should Be a Lead Machine, Not a Brochure
You spend millions developing projects, but your website is an afterthought. A digital brochure that generates zero organic leads. Meanwhile, you're paying Lamudi for leads on properties you built.
I understand this because I'm in real estate too. As a licensed broker, I've seen how developers struggle with digital marketing. Your sales team is great, but your website isn't pulling its weight.
The Portal Problem
Portal Dependency
You're paying Lamudi ₱X per lead for buyers searching for YOUR projects. Those leads should be free.
Outranked by Aggregators
Search your project name. Portals often outrank your own website. You built it, they profit.
Carrying Costs Add Up
Every unsold unit is a carrying cost. Faster sales velocity means better margins.
The Math
If you're spending ₱50,000/month on portal leads, and just 20% of those came directly from organic search instead, that's ₱10,000/month back in your pocket. Forever. Compound that over 12 months, 24 months, 5 years. SEO is an investment that pays dividends.
What Works for Property Developers
Not generic SEO advice. Specific strategies that work for developers with multiple projects, unit types, and target locations.
Programmatic SEO for Inventory
Generate pages for every unit type, tower, and configuration. "2BR condo [Project Name]", "studio unit [Project Name] price". Capture searches that portals miss.
Location Pages at Scale
Target every city, barangay, and landmark near your projects. "House and lot near SLEX", "condo walking distance to BGC". Hyper-local intent that converts.
Financing Content That Ranks
Pag-IBIG guides, bank loan comparisons, affordability calculators. Capture buyers in research mode before they go to portals.
Tools That Convert
Payment estimators, affordability calculators, reservation fee breakdowns. Interactive tools that rank AND generate qualified leads.
Beyond SEO
The AI Knowledge Base Add-On
Your sales team answers the same questions 50 times a day. Your coordinators become bottlenecks. Project details, policies, and promos are scattered across PDFs, Viber groups, and email threads.
I can build you an internal AI knowledge base: a single source of truth trained on YOUR documents. Your team asks questions in natural language, gets instant accurate answers. Updates once, everyone has the latest info.
Learn About AI Knowledge BaseCommon Questions It Handles
- Q"What's the TCP of a 2BR in Tower 3?"
- Q"What's the current promo for OFW buyers?"
- Q"Is Pag-IBIG accreditation complete for [Project]?"
- Q"What's the reservation fee and payment terms?"
Proof
I Built Homeward.ph Using These Same Strategies
1,500+ pages indexed in 30 days. Ranking nationally across 4 regions. Programmatic SEO and tools-as-content. The exact approach I'd implement for you.
Read the Case StudyLet's audit your current digital presence
Find out what's stopping your project websites from generating organic leads.